You can’t fool search engines anymore these days. The best way to boost your rank is through great content, lots of shares and the use of relevant keywords. There’s three parts to SEO, on-page SEO and off-page SEO, but the most important part is keyword research.
The top search websites are Google, Yahoo and Bing. The latter two use the same search engine and can pretty much show the same results. Search engine algorithms are always changing and so your page rank can change, therefore you can’t rely solely on search engines to bring traffic to your website.