Image of Neal Chester

A WordPress Web Developer Who Gets It.

Hello. I’m Neal Chester, your white‑label WordPress partner. I specialize in taking your design files and converting them into FSE Gutenberg themes. WCAG compliant and cross-browser compatible.

American Beverage
Circinus WordWide
Verizon
Sony Music

Experience

Much of my experience involves developing large WordPress websites for agency clients. These relationships were typically long-term remote engagements, varying from three months to over five years.

10+

Yrs Experience

120+

Sites Launched

80%

Built on WP

View My Portfolio

The following concepts I took from a Figma or Adobe file types and developed them into full WordPress themes. Including the development of custom Gutenberg blocks using Advanced Custom Fields Pro. The sites were cross-browser tested and launched:

See my entire itemized work experience on Linkedin.

Free Quote

Enter the link to your next design project and I’ll return a quote in 24 hours. The price is $75/hr and $55/hr for the first two projects. I support Figma, Adobe and other design mockups.

Features:

  • Pixel Accuracy
  • Codex-compliant
  • FSE Gutenberg Themes
  • Modern CSS / HTML
  • Completed on Time
  • WCAG Compliant
  • Cross-browser Tested
  • Custom Blocks w/ ACF
  • Documented Code
  • Optional Maintenance

100% happy with the output from Neal. We brought him in halfway through a project vetted by a different developer and he slid in and got to work right away. His communication was reliable and prompt. We pulled Neal in for his expertise in WordPress theme development and it was the right choice. I wouldn’t hesitate to bring him on for a similar project again.

Ron Gaulden, with EP+ Co
for Verizon Wireless

Verizon corporation building
CSS
90
PHP
70
JS
60
HTML
90

Skill Level and
Capabilities

Front-End Development

From Design to Code:

  • Reading design files
  • Using Figma and Photoshop
  • Attention to detail
  • Image export decisions: WebP & SVG

Coding & Workflow:

  • HTML5, CSS3, JS w/ jQuery
  • Modern CSS (flexbox, grid, custom properties and simple animations)
  • Semantic HTML w/ support for technical SEO + Schema
  • BEM coding methodology w/ HTML+CSS
  • Version control (Git) w/ Github

Accessible + QA:

  • Responsive development and mobile friendliness
  • Accessibility, WCAG compliance
  • Cross-browser testing

Related Skills:

  • Problem solving
  • Customer service
  • Written and video instructions
  • Project management
Back-End Development

Coding:

  • PHP: Core language for WordPress logic, theme, and plugin development
  • The use of JSON, and XML
  • Version control (Git) w/ Github

Hosting + Server Admin:

  • Server and database management w/ MySQL + MyPhpAdmin
  • Familiarity with popular web hosts like WP Engine, Site Ground and GoDaddy

Related Skills:

  • Problem Solving
  • Leverage of AI
  • Customer service
  • Project management
  • Written and video instructions

Security Best Practices:

  • Protecting from common vulnerabilities (SQL injection, XSS, etc.)
  • Use of standard security plugins to protect WordPress
  • Using SSL (secure socket layer) = HTTPS
WordPress Development

Custom Theming:

  • Themes from scratch both traditional, child, and block themes
  • WordPress standard coding practices including: enqueueing assets
  • Custom post types setup
  • WordPress Hooks (actions & filters), the Loop, template hierarchy, etc.
  • Advanced Custom Fields Pro (ACF) plugin
  • Use of the WordPress Query class when necessary
  • Simple plugin development

WP Feature Support:

  • Gutenberg Blocks and Full Site Editing
  • Custom menus and widgets
  • Multi-language
  • Customizer

Integration Support:

  • API integration  using Zapier and dedicated plugins
  • CRM, email marketing tools, payment processors, etc (Stripe, Hubspot, Mail Chimp, Sales Force).
  • WooCommerce integration and store development

Security:

  • Backups, restoration, and migration
  • Staging to production environment setup

Related Skills:

  • Attention to detail
  • Project management
  • Problem solving
  • Customer service
  • Written and video instructions
Page Speed Optimization

Front-end:

  • Image optimization, lazy loading, next-gen file formats
  • Image and font preloading
  • Javascript management w/ Async and Defer
  • Use of Content Delivery Networks (CDN) like Cloudflare

Back-end:

  • Memory caching
  • Browser caching
  • GZIP compression (Apache server)

WordPress:

  • Caching
  • CSS and JS aggregation
  • Alternative font delivery
Conversion Rate Optimization (CRO)
  • User testing w/ apps like Lyssna
  • Monitoring user traffic and onsite interactions
  • A/B testing w/ Nelio
  • Attention to detail
  • Problem solving
  • Project management
  • Sales copy development w/ the help of AI
UX Website Design
  • User Experience design (UX)
  • Color choices and color  psychology
  • Font choice and pairing
  • Image and icons choices
  • Attention to detail
  • Problem solving
  • Project management
  • Customer service
  • User testing w/ apps like Lyssna

slide 1 of 3

Why Should You Hire Me?

Short answer: 10+ Years of Experience, Empathy and Reliability. 

Long answer (1 minute read): Finding a developer who can handle both front-end polish and back-end performance is where most agencies hit a wall. You might be dealing with:

  • Front-end devs who make it pretty, but forget, speed, and SEO.
  • Freelancers who vanish mid-project or miss every deadline.
  • Full-time hires who need constant oversight or can’t scale with demand.

Here’s how I make your life easier…

slide 2 of 3

Design-to-Deployment, Back to Front, Done Right.

  1. My sites are coded to standard, built with an emphasis on performance, and remain functional years after they’re launched.
  2. With over 10 years of experience, I’ve solved problems related to WordPress, web development, and conversions.
  3. My background in graphic design and continued study of UX keeps me detailed-oriented.
  4. I bring the empathy necessary to satisfy your clients and their customers’ needs.

slide 3 of 3

Agency-Ready. Remote-Tested.

  1. I’ve worked with agencies. I know how to hit deadlines and handle feedback.
  2. I’m communicative, dependable, and proactive. No hand-holding needed.

If you’re ready to hire someone who’s been there, built that, and can jump in right away—I’m your developer.

Contact Me

How I Stay Informed

Achievements

Favorite Tools

Interested? Let’s Talk

I am available remotely for short-term projects and long-term contracts. Located in Fayetteville North Carolina, USA. Payments accepted through PayPal.