I was testing a new logo out and I wanted to get people’s first impressions and also what they thought the company represented, so I ran it through Five Second Test. Five Second Test helps you fine tune your landing pages and calls to action by analyzing the most prominent elements of your design only giving the user 5 seconds to review it.
Even though they have paid packages, by reviewing other peoples projects I could build up points that would allow me to get feedback results for free. The more points I have, the more responses I can receive. Here in lies the problem with this service.
While the site says up front that they cannot guarantee the quality of the reviews, I can see how some web or graphic designers would take advantage of the free feedback by carelessly reviewing others just to rack up points so someone can review their concepts for free.
Nevertheless, I still feel it’s a decent service that I will use again, but I don’t think I’m comfortable paying for it just yet. I think if they had targeted audiences I could select from (like other user testing services) and paid reviewers, I would probably be more readily to pay for this service, but the site speaks of no such thing.
I also had to take into account that there will be some mean people who trash your designs and not give you constructive criticism. So this is to be expected when having the public review your work.
Designers reviewing designers
For all I know, all the reviews could just be other designers like myself reviewing each others work to get free reviews of their own work (this sounds a lot like Concept Feedback which is an excellent site for it’s market).
The problem with other designers reviewing other designers’ work is that we think different than our targeted audiences. We need feedback from people who don’t have a designer’s eye. While their reviews are helpful, this may not be the best solution, but it’s worth using.
I found it fun to review other people’s work and I’d happily do it again. I did about 16 tests each giving my honest opinion and response to the reviewers questions. I participated in the Five Second Test, the Click Test and the Nav Flow Test.
I feel like you need a little more time than 5 seconds to review a concept, because most people spend more time on a site before they click away. And because of the window size you review the test in, you have to scroll up and down to see what you’re looking at, this takes time away from actually reviewing the concept and before you know it, it’s gone. So I think 10 seconds would be best — but I get the idea of the 5 second test.
Overall, a decent service.