Google is about to change the way your website is viewed in Chrome
All websites that don't start with HTTPS will be marked as "Not secure" by Chrome browsers starting July 2018 and this will affect your visitors' view of your website.
How to lower your rank in Google
Blocking search bots, having broken links, using AJAX, having duplicate content and staying blacklisted for too long are some of the ways a business can mistakenly lower their rank in search engines.
Schema, Rich Snippets and Microdata
Schema is the site that gives developers the proper code to display Rich Snippets. Rich Snippets are Google search results that stand out from the rest. Microdata is the type of code used to display Rich Snippets.
How to rank higher in Google
Google takes a few other factors into consideration when ranking your website including, download speed, mobile friendly design, "breadcrumbed" organized content and more.
How to do basic keyword research for your SEO campaign
Keyword research consists of brainstorming relevant search terms. Then using Google's planning tool to boil down the list to the best keywords. The goal is to choose keywords with a high search volume, but low competition. You'll discover that specific, key phrases are more effective than generic one-word keywords.
Search Engine Optimization (SEO) How it works
You can't fool search engines anymore these days. The best way to boost your rank is through great content, lots of shares and the use of relevant keywords. There's three parts to SEO, on-page SEO and off-page SEO, but the most important part is keyword research.