How to Have A Great Real Estate Website in 2020
In this guide, I'm going to tell you everything you need to have on your real estate website to make it a success in 2020.
GUIDE: How to craft a Customer Persona
Developing a Customer Persona requires asking the right questions and listening to the stories behind the answers.
Ideal Customer Profile vs. Customer Personas
When you know your customer's motivations, frustrations, and aspirations, you have a Customer Persona. When you only know demographics, that's an Ideal Customer Profile.