Research

  • How to speed up WordPress and pass the Google Page Speed Test

    Updated: Feb 2021 In order to speed up your website, you need to do the following 10 things. This will not only help you pass the Google Page Speed test but also make your site load under 3 seconds and your scores will be very high with sites like Pingdom and WebPageTest. These are not…

  • HTML5

    I wanted to understand the new HTML5 tags. This is a record of my studies and doesn’t include every new element and attribute. <article> This represents independent content which can stand on its own – content that could be syndicated. In other words, if it can show up in a RSS feed, it should be…

  • Using Advanced Custom Fields (plugin) for SEO

    If you’re already using the Advanced Custom Fields for clients and you want to incorporate SEO fields for clients, I add this code to the <head> section (this is conditional):

  • Native custom fields for SEO functionality

    Sometimes plugins conflict and not using a plugin at all for SEO is best. Instead of using a plugin like WordPress SEO by Yoast, or All in one SEO pack, you can get the same results using custom fields. With SEO all you really need access to are the <title> and <meta name=”description”>. While I…

  • How to Write Great Content for Your Website

    What Is Great Con­tent? In the con­text of ser­vice in­dustry web­sites (which is our fo­cus), great con­tent gives the vis­it­or ex­actly what they want from your web­site: in­form­a­tion. A web­site with great con­tent will also be­come more at­tract­ive to search en­gines like Google; boost­ing you high­er to the first page. People Don’t Read. Ac­cord­ing to…

  • What are Web Standards?

    Is your web­site up to stand­ard? It’s im­port­ant that your web­site com­ply with the latest stand­ards – you could be los­ing vis­it­ors. Web Stand­ards were cre­ated by the World Wide Web Con­sor­ti­um (W3C) so the Web would work bet­ter for every­one. A site built to web stand­ards should be lean, clean, CSS-based, ac­cess­ible, us­able and…