Author Archive

Neal Chester

  • How to speed up WordPress and pass the Google Page Speed Test

    Updated: Feb 2021 In order to speed up your website, you need to do the following 10 things. This will not only help you pass the Google Page Speed test but also make your site load under 3 seconds and your scores will be very high with sites like Pingdom and WebPageTest. These are not…

  • GUIDE: How to craft a Customer Persona

    Developing a Customer Persona requires asking the right questions and listening to the stories behind the answers.

  • Ideal Customer Profile vs. Customer Personas

    When you know your customer’s motivations, frustrations, and aspirations, you have a Customer Persona. When you only know demographics, that’s an Ideal Customer Profile.

  • Moving from non-www to www in WordPress

    So having your website prepended with www has some technical advantages. Not having www is called a “naked domain name.” There’s a bunch a benefits to www. So I updated my sites to www and here was the process: 1. Update your WordPress database URLs Using WP DB Migrate Pro, or some other tool, change your naked domain name…

  • From WAMP to Instant WordPress (IWP)

    As a Windows user and WordPress developer, I used to develop websites on my local machine using WAMP (Windows Apache, MySQL, and PHP). This turns my computer into a server so I can run a database and everything that’s associated with a WordPress powered website. But WAMP was slow. It was supposed to be fast…

  • This idea about your business website is costing you money

    This mindset among many business owners that a website is nothing more than a digital brochure is wasting their money.