Author Archive

Neal Chester

  • How to speed up WordPress and pass the Google Page Speed Test

    Updated: Feb 2021 In order to speed up your website, you need to do the following 10 things. This will not only help you pass the Google Page Speed test but also make your site load under 3 seconds and your scores will be very high with sites like Pingdom and WebPageTest. These are not…

  • Native custom fields for SEO functionality

    Sometimes plugins conflict and not using a plugin at all for SEO is best. Instead of using a plugin like WordPress SEO by Yoast, or All in one SEO pack, you can get the same results using custom fields. With SEO all you really need access to are the <title> and <meta name=”description”>. While I…

  • How to Write Great Content for Your Website

    What Is Great Con­tent? In the con­text of ser­vice in­dustry web­sites (which is our fo­cus), great con­tent gives the vis­it­or ex­actly what they want from your web­site: in­form­a­tion. A web­site with great con­tent will also be­come more at­tract­ive to search en­gines like Google; boost­ing you high­er to the first page. People Don’t Read. Ac­cord­ing to…

  • What is Usability?

    It’s im­port­ant that your web­site be simple and easy to use, if not, your vis­it­ors will be­come frus­trated and soon leave. Here are a few guidelines that we fol­low based on our re­search and ex­per­i­ence: The User Ex­per­i­ence: Avoid us­ing pop-ups. Users hate an­noy­ing pop-ups win­dows, so we avoid them; but as al­ways, there are…

  • What are Web Standards?

    Is your web­site up to stand­ard? It’s im­port­ant that your web­site com­ply with the latest stand­ards – you could be los­ing vis­it­ors. Web Stand­ards were cre­ated by the World Wide Web Con­sor­ti­um (W3C) so the Web would work bet­ter for every­one. A site built to web stand­ards should be lean, clean, CSS-based, ac­cess­ible, us­able and…

  • Writing Web Content

    Writing for the web is different than writing for print. Visitors scan web pages, rather than reading entire paragraphs. Always provide information that will empower your visitors and help them make an informed buying decision.